In-store is a focus at Boots where this month it introduced its No 7 Pro Derm Scan (above), a free service that photographs your skin to dermatologist levels of detail and accuracy. There’s a small amount of fragrance, but it’s synthetic (so no possibly troublesome essential oils) and used well below any potential irritation levels it’s designed to ‘smell like a posh spa’.īeauty tech is a key area of growth, but it isn’t all about at-home offerings. These are products formulated to include all the ingredients you need: hydrating hyaluronic acid, brightening vitamin C, all round do-gooder niacinamide and more. Launching this Thursday, it’s excellent – and makes a daily routine simple and effective for all, no matter your age or sex. Once the brand agreed to her non-negotiables (it would have to be affordable, friendly, accessible, vegan and made in the UK), she started work on it. Skincare brand Revolution approached Sali during lockdown and asked if she’d like to collaborate on a new range (she was already a vocal fan). It’s like going to a lovely restaurant, ordering dinner, and the waiter dumping a load of produce on your table.’ Women are having to turn their bathrooms into science labs to whip up their skincare.
‘“Can I use this with this? Why is my skin freaking out?” are questions I’m asked all the time. ‘It’s got to the point where I think people are mad with confusion,’ Sali says.